Joanne Cho

Credence

all-in-one CRM platform

Overview

Credence helps small businesses and freelancers manage and keep track of clients, events, and notes effortlessly.

Role

Product & Graphic Designer

Skills

UX Research, User Flow, Wireframes, Mock-up, Prototyping, Branding & Visual Design

Tools

Figma, Photoshop, Illustrator

Problem

Credence

difficult to keep track of client information

Credence

manage interactions with connections inefficiently

Credence

Time-consuming to prepare for important meetings

Solutions

Our solution is to create an all-in-one scheduling and client management system. It is a system that will not require employees to click through different tabs to access their email, notes and calendar. Through this solution, you will be able to :

1. Easily view client information on your calendar.
2. Schedule meetings.
3. Look through client profiles.
4. Store meeting notes.
5. Search through your Gmail inbox to view previous communication.

Main Features

Credence

Persona

User Story

1. As a freelancer, I want to know about the client profile and interaction history before meetings so that I can be prepared for meetings.

2. As a small business owner, I want to send automatic event invitations to clients in the calendar so that I can save time from sending invitations one by one via email.

3. As a small business owner, I want to keep good track of my clients’ information from emails and calendar events so that the company’s relationship with clients and performance will improve.

4. As a freelance product designer, I want to keep all my new client information and notes in one place so that I can keep track of all new connections I made easily.

5. As a small printing shop owner, I want a powerful search function so that I don’t need to search the same keyword individually in emails, notes, and events.

User Research

Results

User Flow

Branding

UI Components

Wireframes

Mock-ups

Light Mode & Dark Mode